The Unknown Leader blends four main elements: Stories and experiences from the life and work of the author; lessons and advice, especially for the youth generation about how to develop leadership qualities and shape a career that is satisfying, rewarding, and productive; broader reflections of the journey towards leadership and the challenges facing today’s businesses and societies, especially in the MENA region; and profiles and experiences from the lives of more than a dozen men and women who exemplify the leadership qualities of unknown leaders the author extols.